The “Podcast Boom” has revived Caribbean storytelling in a time of uncertainty.
Podcasts are at the helm of audio’s resurgence. Caribbean people from all demographics are tuning in with growing numbers to be a part of the podcast community.
As a Trinidadian, born and raised, I’ve seen it change the Caribbean diaspora in means that were untapped prior to the pandemic. With a culture so rich with music, food, dance, and life, it’s incredible to see how inherently personal podcasting has allowed Caribbean people to spread our story during a time of uncertainty and loss.
In this digital era, which is often filled with the complexity and intricacies of social media, I’ve noticed a sense of comfort and connection with the simplicity of podcasts. Comfort is an important and crucial desire, considering the devastation of the past year due to the pandemic.
For the Caribbean, one of the most shattering social and economic losses was the cancellation of Carnival.
Carnival is a time where we come together as a people to celebrate our music, dance, food, and culture. Yet, in today’s physically-interactive starved world, due to the pandemic, the podcast community emerged as a transformative platform in filling that loss with voice-driven experiences for islanders.
I witnessed this first-hand with the launch of my podcast Visionaries. At the time in late 2020, I noticed that there was a lack of media coverage in the Caribbean that focused on conversations on resilience, hope, and personal development. So, I came up with an actionable solution that not only highlighted our diverse accomplishments as a people, but also tied in global personas and our common ground of success and resilience that people were missing out on. There’s no doubt that consumers began leaning in to the storytelling power of Visionaries, but the real key is its influence on mobilizing communities and creating social impact with voice-driven experiences.
To read the full article, click here.
This article is written by our Founder, Rebecca Walcott.